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For turning businesses around, or getting them off the right foot, Gerber suggests looking at franchises as a model. In comparison to the dismal rate of ordinary small-business start-ups, 75% of franchises succeed at 5 years. The reason they succeed is that they are set up so that any unskilled person off the street could walk in, buy a franchise, run all operations in the franchise, and have a fairly good chance of success. The product of franchise companies is a business model, not food, hotel rooms, etc. In order to meet this level of success, franchise companies have clear operations manuals, procedures, consistent sales approaches- -every detail of running the business is specified down to dress codes and wall paper.
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